ARSL Market Research Report

In March, the ARSL Board met in Chicago to begin work on planning for our future. There were a number of pieces put into place before this meeting including several surveys and focus groups conducted by Lucas Consulting.  Several of you participated in these surveys and groups.  When all the data was collected, the teams of Lucas Consulting and Rainbow Research analyzed the data and created a report for our organization.

Since those meetings, the Board and Executive Committee of ARSL have been working to incorporate much of this data into our operations.  We are evaluating a number of processes we use to reach members, working to develop an updated strategic plan and revamping how our board does business.

Many of the changes we are incorporating and projects we are undertaking are due to the input, suggestions and contributions of our members and potential members.  We thank you for your honest, forthright and (as always) practical advice.  This is your organization and we want to take every opportunity to make it responsive to your needs and wants.

We were fortunate to have such an opportunity and want to thank the Bill & Melinda Gates Foundation for making this project possible and for providing top quality professionals to facilitate this work. We are extremely grateful to them for making this opportunity to view our Association from a new perspective and to prepare for future growth.

We hope you will continue to let us know what is important to you.

Market Research Report – Executive Summary

Market Research Report – Full Report

One Response to “ARSL Market Research Report”

  1. […] in the ARSL study I wrote about in an earlier post. Links to this study are available at the Association for Rural and Small Libraries web […]

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