Entities everywhere must vie for the attention of consumers, and the library is no exception.
Whether you are new to the idea of promoting libraries or you have years of experience, the 2016
conference in Fargo offers a couple of break-out sessions to help – you’ll learn about tools that are free
to use, tips for building a relationship with the local media, and techniques for crafting your promotion
Attend “Be Your Own Graphic Designer” and you’ll get design tips from Kim Kietzman and Emily
Linacre. These ladies will introduce you to new-to- you online tools and will discuss the relevant rules for
a variety of specific media. They will be delighted to guide you in your quest to craft a message and to
create professional-looking graphics for use in spreading your library’s word.
Sitting in on “Developing Successful Media Partnerships” will provide you the chance to learn
from Laura Pitts, current library director and former newspaper reporter and magazine editor. Ms. Pitts
will guide you in writing a press release and submitting photos, and her experience will help enable you
to get better media coverage for your library.
If you have been seeking ways to better promote your library, these break-out sessions will
prove invaluable, and they are just two of the fantastic programs being offered at this year’s ARSL